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Low Quality Buying Leads: Why It Happens and How to Fix It

If your buying lead is marked as "Low Quality" on Exporters.SG, it means the lead is not attracting enough views or quotations from suppliers. This status is a signal that the lead needs to be improved or that your account needs further setup to be taken seriously by sellers.

What causes a Low Quality buying lead?

  • The buying lead description is too vague, short, or lacks product specifications that suppliers need to quote accurately.
  • Your buyer profile is incomplete, unverified, or shows low credibility signals — making sellers hesitant to invest time in responding.
  • Your account has not been approved or authenticated, limiting your reach on the platform.

Five steps to improve your buying lead quality

  • Repost with more detail. Write a new buying lead with a clear product name, quantity needed, specifications (size, grade, brand, etc.), delivery location, and timeline. More detail = more relevant quotations.
  • Feature your buying leads. Upgrade to Exporters Premium to feature your buying leads, giving them priority placement and visibility in front of more suppliers.
  • Complete your profile. A complete profile — including logo, company description, and product categories — increases your credibility as a buyer. Sellers are more likely to respond to complete profiles.
  • Get your account approved. Submit your account for approval via the profile approval process. Approved accounts gain broader access and more visibility on the platform.
  • Get your company authenticated. Authentication independently verifies your company details through Exporters.SG's partner agencies, significantly improving your Buyer Rating and supplier confidence.

Does my Buyer Rating affect whether sellers respond to my leads?

Yes. A higher Buyer Rating — achieved through email confirmation, account activity, and company verification — signals credibility to sellers and increases the likelihood they will respond to your buying leads.